We are absolutely thrilled with the New Look of Equi-Spa! Yes, wemiss some of the sparkle of the previous labels, and it was my horse jumping in the picture but…Oh..you didnt see the horse on the label? Well, that is one of the reasons why we upgraded. As much as we loved the sparkles and glitter, the labels were hard to read.
- In the process of creating a new look and branding of Equi-Spa we did rely on the feedback of some carefully chosen focus groups. One thing we learned was that our customers liked being able to recognize the different product by the different colors on the label. You will notice the new labels have different colors behind the picture at the top. The colors are softer and more organic looking which we believe reflects the essence of the Equi-Spa Products. You can still identify the product from across the barn.
- Sky Blue is Peppermint Summer Protection
- Ivory (used to be teal but too close to blue) is ShowCoat Conditioner
- Pale Pink is Grapefruit Coat Refresh
- Minty Green is Cool Muscle Wash Spray
- All the Not So Sweet Itch Products are Lavender
- The Sheath Cleaner and Lavender Cleansing Wash have gray back grounds
- Kiss a frog and Balm Labels did not change….yet. 🙂
Thank you for all your feedback, encouragement and continued support of Equi-Spa products. We look forward to Creating a larger presence in the Equine industry and leaving a smaller footprint on the planet.